Discovering the right leads
Generating relevant, usable leads is an act of science and skill. Science of knowing how many leads are essential and skill of distinguishing the really promising leads from unproductive ones.
At PersistentB2B, we deploy our analytics to give the right volume of leads while our skilled marketing professionals dig deeper to prune out those that ready for you and your offerings.
Your first leads begin with Marketing Qualified Leads (MQLs).
These are those who we identify as “prospects” on the basis of the parameters we (you and PersistentB2B) define as fundamental to your potential buyers. Their profiles suggest a certain need of and interest in your offering and, therefore, they have a higher conversion potential. As you’d imagine, defining these parameters accurately then becomes highly critical.
At PersistentB2B, we deploy a host of well-integrated, focused marketing activities to generate these leads for your business. We ensure we closely tie the ends of readily available customer information with a close tracking of behaviours and levels of engagement.
Sales Qualified Lead (SQL) or
Highly Qualified Lead (HQL)
is the lead that has been “qualified” as a potential customer.
Our team of expert Lead Generation Executives, coupled with our Lead Intelligence processes, ensure there is thorough due diligence behind every SQL. Our checks include:
detailed examination of demographic and professional profiles
online behaviour
response to email engagement and subscription status
social engagement
plus checks built in to validate parameters you identify as critical to your SQLs
We work with you to define the parameters that qualify a lead to be moved from MQL to SQL.
We are, for all practical purposes, your extended sales team that dives deeper into your MQL pool and establishes contact with them.
Hence, when your in-house Sales team receives these leads, you can be sure that we have contacted them and they have demonstrated a clear intent to learn more about your offering. These are the leads that are now 100% ready to set appointments with.
Have questions in mind?
Let us help you.